It's still going to work the same way", my exasperated other half hissed into my ear as I got cartons after cartons of some 'designer' tissue. Yes, for a graphic designer and author who understands all about the kind of effort one puts into packaging and branding products, I sure fell for it. I am entitled to fall for good product packaging, I have a dominating right to be human.
They are so quite ... the product packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. I got 4 of each design packages and made a run for the counter with them with my shouting kids and exasperated spouse running after me in slow movement.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. I loved the packaging develops so much, after using up all the tissues in the boxes, I would cut out the designs and put it into my 'must keep for recommendation' clear folder. I don't keep a lot of stuff in there because I am quite selective about the designs that I like, however these product packaging styles made the cut.
You see, this is the kind of thing that takes place when you put some effort into making your product packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
This is what I have to inform you, as a graphic designer and customer. The more effort you take into designing your packaging, more customers will stop and have a look at your product packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they stop and take notification of your product packaging, your chance of getting them to buy your product boosts? Precisely.
You see, the function of product packaging is to grab the customer's attention. And without an electrifying product packaging, customers are going to walk past the stacks and stacks of other competitor items ... and yours ... without even understanding you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a great product packaging. Once they take an appearance and stop, you've check here won the preliminary.
Think of it!
They have the 'nature lover' packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. I liked the packaging designs so much, after using up all the tissues in the boxes, I would cut out the styles and place it into my 'must keep for recommendation' clear folder. I don't keep a lot of things in there because I am quite selective about the designs that I like, however these product packaging designs made the cut. The more effort you put into developing your packaging, more consumers will take a look and stop at your packaging or what's inside the cardboard packaging boxes wholesale.